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The current dissertation aims to evaluate the impact made by diverse motivational practices on the individual employee performance in software SMEs located in London. It is argued that the methods of boosting the motivation of the personnel can be produced from the key theories of human motivation and the concept of leadership. Primary data is gathered to achieve the outlined purpose. It is shown that the employees of the investigated firms are predominantly affected by monetary remuneration, workplace relationships, employee development and emotional support. A statistically significant link between motivation and individual performance is identified. Generalisability is considered as the main limitation of this study.
Written by Philip S.
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This project attempts to examine the impact of supply chain risk on organisational performance in the context of the UK manufacturing sector. For this purpose, primary quantitative data was collected from 100 managers and supply chain employees of British manufacturing companies with the help of self-administered questionnaires. The obtained data was processed graphically and statistically in Excel and SPSS. It was revealed that manufacturing firms’ exposure to supply chain risk negatively influenced their productivity and cost-effectiveness. The lack of generalisability is the main limitation of this study. The researchers who investigate the role of supply chain management in organisational performance might be interested in this dissertation.
Written by Laura N.
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The implementation of corporate social responsibility (CSR) initiatives can turn out to be successful in some organisations and fail for no apparent reasons in others. This research project was conducted with the aim to find out whether these differences can be explained by organisational culture. The impact of culture on CSR involvement was analysed at the example of Hyundai, a global automotive manufacturer. To operationalise the concept of organisational culture, the Cultural Web model was adopted as the core theoretical framework. The survey method was employed for primary data collection. 73 usable questionnaires were collected from the employees of Hyundai’s branch in the UK.
Written by Katy J.
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The constant changes in the external environment and disruptive innovation trends have severely undermined the relevance of such theories as Lewin’s 3-Stage Model of Change (Hossan, 2015, p.53). While these classical concepts assume that organisational transformations occur in a planned and predictable manner, the majority of challenges faced by modern businesses are emergent and urgent in their nature. This problem is especially evident in the UK context where the outcomes of the Brexit referendum create high levels of uncertainty forcing all country organisations to get ready for both ‘soft’ and ‘hard’ regulatory paths (Bratton and Gold, 2017, p.32).
Written by Steve S.
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Many organisations are now adopting a process of lifecycle management in an effort to maximise the longevity and thus profitability from their products. This process refers to the management of a product through all stages from inception, primary sales period and decline, and can be a lengthy process, particularly in industries where the early stages of research and development are long (Stark, 2015). The rationale for adopting this approach is that as Prajapati et al, (2013) note, when a product’s lifecycle is extended, there is competitive edge, and improved management of resources. This is particularly important when the research and development of a project is a lengthy process, and subject to stringent regulations, such as in the pharmaceutical industry.
Written by Rowan T.
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The dissertation focused on the soft and hard skills possessed by hospitality management graduates in the UK. The primary goal was to investigate the relationship between these capabilities and the employer’s perceptions of first-time job seekers. The study measured 3 indicators of employer’s perceptions, namely the time taken to find a job, the willingness to continue working for the current company and employer’s satisfaction with an applicant’s competencies. Quantitative questionnaire data was used to achieve the research objectives. The findings indicated that flexibility, marketing competencies and interpersonal skills were among the key factors that determined employer’s perceptions. The providers of educational services to future hospitality managers were recommended to design new curricula focused on the provision of these skills.
Written by Laura N
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See a sample dissertation methodology chapter based on the topic of 'How Does the Offering of Auxiliary Services by White Goods Sellers Influence the Purchase Intentions of UK Customers?'
See a sample dissertation conclusion chapter based on the topic of 'Just-in-Time Workforce: Principal-Agent Problems Experienced by Small Businesses'.
In the last several decades, globally recognised and established brands have been demonstrating growing interest in new global markets including those of developing countries (Riley et al., 2016). While these environments are associated with substantial customer resources, the entry into them is often hindered by various economic, political or cultural barriers. The need to adjust to the particularities of each country of presence often forces global brands to adhere to ‘glocalisation’ strategies that combine the core elements of their international positioning with localised positioning concepts to improve the effectiveness of marketing communication (Parsons and Maclaran, 2017). However, the substantiation of such choices may be complicated and companies’ market entry decisions often have to be studied on a case-by-case basis. The aim of this essay is to explore the key reasons why global brands adopt different positioning strategies in the countries of their presence.
Written by Katy J.
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Strategic management allows for identifying the position of companies in their external environment and evaluating their internal resources and capabilities in order to find the optimal methods of ensuring their growth and business success (Omolade and Tony, 2014). At the same time, the quality of strategy development and the outcomes of its implementation directly depend on the skills of the managers acting as decision-makers (Sabourin and Ayande, 2014). Spanish fast fashion companies rely on innovation and intangible resources to achieve global growth (Truett and Truett, 2014). This emphasises the need to select the most effective strategic management approaches to identify potential bottlenecks that decrease the quality of decision-making in these organisations and prevent them from responding to relevant market trends. Hence, the aim of this essay is to explore what strategic management approaches and skills would stimulate the growth of the fast fashion industry in Spain.
Written by Philip S.
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As the Internet sales industry is constantly growing on a global scale, companies are looking for new ways to influence customer behaviours and motivate clients to purchase their products and services in the online environment (Dai et al., 2014). The quality of corporate information resources is one of the critical antecedents of conversion, which emphasises the role of Internet platform elements in the decision-making process. Therefore, website design is highly significant as this dimension is responsible for the convenience, effectiveness and trustworthiness of marketing interaction with prospective customers (Rozekhi et al., 2014). However, its role in the decision-making process is often vaguely defined. The aim of this essay is to explore how website design can influence customers’ intention to shop online.
Written by Josh A.
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Marketing communications is an essential part of any marketing strategy with the companies’ competitiveness and financial returns frequently perceived through the content of their messages and the channels of their delivery (Falat and Holubci, 2017, p.148). However, despite the importance of this concept, there still remains substantial ambiguity surrounding its strategic functions and roles for contemporary businesses. For instance, scholars are yet to reach a specific conclusion on how electronic word-of-mouth (eWOM) could be successfully integrated into the communications strategies of contemporary organisations (Park et al., 2018, p.304). This essay critically analyses the applications marketing communications with the aim of evaluating their major strengths and weaknesses.
Written by Jess C.
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Due to their growing popularity with consumers, social media have become an effective marketing communications channel as well as one-to-one communication means (Keegan and Rowley, 2017). Social media marketing (SMM) is commonly reported to contribute to consumer engagement and create positive perceptions and attitudes towards brands, products, and services (Chen et al., 2016). While SMM influences the way consumers evaluate and perceive goods and services in the online environment, it does not necessarily results in a purchase decision (Barger et al., 2016).
Written by Josh A.
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Customer communication is one of the main antecedents of customer satisfaction in the modern environment (Hanninen and Karjaluoto, 2017). Being able to contact a company on a 24/7 basis is frequently recognised as a sign of consumer recognition and support. However, not all organisations can afford recruiting large teams of English-speaking assistants with in-depth product training. Artificial intelligence (AI) solutions and AI-powered chatbots provided an answer to this dilemma and allowed many organisations to implement 24/7 functionality into their marketing communication strategies (Pavliscak, 2018). The list of successful adopters includes such companies as Whole Foods, Pizza Hut, Domino’s, and H&M (Kim, 2018). However, these brands belong to the mass market segment and their consumers may not have the same level of e-services expectations as premium brands clients. This essay closes this gap by exploring the effect of chatbots on the customer satisfaction in luxury e-services.
Written by Josh A.
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With Apple using face scans to unlock your iPhone X and Google incorporating FaceNet functionality to sort your Google Photos and tag people in them, it is evident that facial recognition has become a modern-day phenomenon on par with blockchain and artificial intelligence (Gemalto, 2018). While engineers and programmers are looking for new ways to improve the accuracy and effectiveness of this technology, marketers are more concerned with the ways it can be used to improve customer communication and personalisation. On the one hand, being able to identify consumers behind the device and even ‘read’ their emotions may be highly valuable for promoting goods and services that fit their mood and preferences (Yang et al., 2018). On the other hand, this raises multiple ethical challenges within the scope of the recent personal data protection regulations and the rights for privacy. Unfortunately, the field of facial recognition application in marketing is a relatively understudied area of marketing knowledge. This suggested the need to explore the emerging opportunities and challenges in this sphere that can be used by modern marketers.
Written by Jess C.
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The marketing of luxuries constitutes a well-developed field of academic study (Yu and Hu, 2020; Liu et al., 2019). One question that has not yet been answered by scholars, however, was whether the traditional definition of luxury could be extended to resource- and labour-intensive industries such as the construction sector (Ko et al., 2019). The majority of academic knowledge on luxury has so far focused on apparel or the provision of luxury services, signifying the existence of a vital research gap (Chandon et al., 2016). The essay addresses this lack of academic knowledge by transferring the extant conceptualisations of luxury into the construction industry. Specifically, the analysis focuses on whether marble could be presented by marketers employed by construction firms as a luxury material. Answering this question could provide both marketing theorists and practitioners with valuable knowledge on developing new marketing strategies in construction and similar industries.
Written by Jess C.
Corporate social responsibility (CSR) is a relatively well-studied concept assuming that acting in the interests of local communities, company workers and society in general can be both ethical and beneficial for organisations from a strategic perspective (Hermawan and Mulyawan, 2013). While a certain degree of these activities is required by legislative provisions, it is widely accepted that CSR practices should be proactive and modern companies should seek the ways to go beyond these requirements in their efforts.
Written by Katy J.
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The aim of this report is to present and justify a business plan of opening a specialty bakery in Leeds, Yorkshire. Considering the growing demand for specialty bread products in the UK (Kantar Worldpanel, 2016; Mintel, 2017), it is reasonable to invest in a venture exploiting this opportunity. Leeds was selected as a large city, major business centre and tourist destination generating a strong potential demand that has not yet been fully addressed by the existing market players.
Written by Anna D.
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Bloomberg LP is a US-based global provider of financial services focused on financial data and the creation of investment programmes (Bloomberg, 2018a). Academic researchers argued that the demand for data-driven value propositions in the financial sector would be high within the next 5-10 years, particularly in the developing countries (Kumar et al., 2018). At the same time, the financial services industry is shifting rapidly to include new marketing channels and technological advances improving the delivery of value such as personalised mobile apps (Karjaluoto et al., 2018). This raises the question of whether Bloomberg LP is able to address these strategic shifts in the sector landscape. The current report critically analyses the above issue.
Written by Anna D.
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The retail industry is one of the most competitive and saturated markets in the UK. Numerous challenges that exist in the macro and micro environment pose a serious threat to retailers’ competitiveness and survival (Morden, 2016). The aim of this report is to critically analyse the internal and external business environment of Tesco, a British multinational groceries and general merchandise retailer (Tesco, 218a). For this purpose, a range of strategic management and marketing instruments, such as PESTLE, SWOT, Porter’s five forces and value chain have been utilised. Based on the produced findings, practical recommendations as how Tesco could add to its competitiveness in the retail market are formulated.
Written by Anna D.
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This academic assignment analyses the findings arising from the primary data with a focus on employee skills and capabilities. The investigation is divided into 4 sub-sections. The first part covers the key issues encountered by the participants when transitioning to the use of risk management tools. The second section establishes what human resource capabilities were required for improving the adoption of risk management software. The third sub-section illustrates the methods that were chosen by the interviewees as a means of addressing human resource challenges. The assignment is concluded with a summary of the key findings.
This qualitative analysis explores the use of artificial intelligence (AI) in analysing consumer behaviour patterns in the budget hotel segment. This emerging technological trend is already changing the ways marketers explore consumer data and establish marketing communication with prospective customers in many industries. Its potential value for budget hospitality organisations suggested the need to analyse its potential more in-detail. The unique nature of the studied subject suggested that the qualitative data should be processed using a thematic analysis.
Between 2018 and 2019, the key economic indicators of Marks & Spencer (M&S) had demonstrated a downward tendency during the last year, namely from 10,698.2 million GBP of revenues in 2018 to 10,377.3 million GBP in 2019 and 10,181.9 GBP in 2020 (Marks & Spencer, 2020a). Within the scope of the 10-year table covering the period of 2010-2020, this continuing three-year decline may be seen as a downward slope from the previous steady growth trend (Statista, 2019c). The analysis of other company indicators has suggested another highly problematic area that could potentially cause these problems.
In accordance with the stakeholder theory, companies engage in corporate social responsibility (CSR) activities to fulfil their duty to the society and environment (Terouhid and Ries, 2016:912). In turn, the shareholder theory implies that the only real obligation of any business is to make profit (Wang et al., 2016:534). Although CSR does not lead to profit maximisation, most profit-oriented enterprises still invest heavily in infrastructure and networks. This project attempts to identify the real purpose of CSR and its role in organisational sustainability relying on primary quantitative data collected from 100 managers of large multinational corporations. On the basis of the produced empirical findings, relevant recommendations on how to add to organisational sustainability through CSR are formulated.
Suggested initial topic reading:
Wang, H., Tong, L., Takeuchi, R. and George, G. (2016) ‘Corporate Social Responsibility: An Overview and New Research Directions’, Academy of Management Journal, Vol. 59(2), pp. 534-544.
Terouhid, S.A. and Ries, R. (2016) ‘Organisational sustainability excellence of construction firms – a framework’, Journal of Modelling in Management, Vol. 11(4), pp. 911-931.
During the recent globalisation era, the issue of workforce diversity has become of strategic importance to firms that operate on an international level. Recent studies indicate that diversity strongly correlates with organisational performance (Ntongho, 2016:524). However, managing diversity in the workplace is a challenging task and organisational culture is considered as an effective tool that helps companies take advantage of diversity. This study assesses and compares the effect of two large UK-based information technology (IT) companies’ culture on the overall tolerance to employee diversity in the workplace. Using predominantly quantitative research techniques, this project analyses the results of 100 survey questionnaires delivered to the enterprises’ full-time and part-time employees.
Suggested initial topic reading:
Ntongho, R.A. (2016) ‘Culture and corporate governance convergence’, International Journal of Law and Management, Vol. 58(5), pp. 523-544.
Davis, P.J., Frolova, Y. and Callahan, W. (2016) ‘Workplace diversity management in Australia: What do managers think and what are organisations doing?’, Equality, Diversity and Inclusion: An International Journal, Vol. 35(2), pp. 81-98.
In accordance with Karna and Junnonen (2016:2092), more than a half of all construction projects fail to meet their schedule, budget and quality objectives. This dissertation attempts to identify the most important factors that influence project success in the construction industry in Nigeria. The analysis of the primary data gathered from 100 managers of large construction organisations has demonstrated that the lack of executive commitment, changing stakeholder requirements and raw material price fluctuations are among the main barriers to the successful delivery of construction projects in the Federal Republic of Nigeria.
Suggested initial topic reading:
Karna, S. and Junnonen, J.M. (2016) ‘Benchmarking construction industry, company and project performance by participants’ evaluation’, Benchmarking: An International Journal, Vol. 23(7), pp. 2092-2108.
Rostami, A. and Oduoza, C.F. (2017) ‘Key risks in construction projects in Italy: contractors’ perspective’, Engineering, Construction and Architectural Management, Vol. 24(3), pp. 451-462.
Employee motivation is considered as an important human resource management (HRM) construct, which explains individual behaviour in the workplace. From this perspective, companies should develop an effective HRM system in order to create powerful extrinsic and intrinsic motivation stimuli to ensure high levels of employee performance (Gkorezis and Kastritsi, 2017:101). Nevertheless, there is still no consensus on the role of these motives on employee performance in the hospitality industry. This study contributes to the existing HRM literature by collecting primary data from 100 hotel employees by means of self-administered questionnaires. In addition, 10 in-depth interviews with hotel managers were conducted to investigate the research issue from various standpoints.
Suggested initial topic reading:
Amin, M., Aldakhil, A.M., Wu, C., Rezaei, S. and Cobanoglu, C. (2017) ‘The structural relationship between TQM, employee satisfaction and hotel performance’, International Journal of Contemporary Hospitality Management, Vol. 29(4), pp. 1256-1278.
Gkorezis, P. and Kastritsi, A. (2017) ‘Employee expectations and intrinsic motivation: work-related boredom as a mediator’, Employee Relations, Vol. 39(1), pp. 100-111.
Reward management can be viewed as a set of policies and strategies designed to reward employees fairly for the value which they bring to their employer (Prouska et al., 2016:1259). Using the retail sector as a background, this project attempts to identify the degree to which financial and non-financial rewards influence a level of workers’ morale and willingness to stay with their current employer. For this purpose, primary quantitative data is gathered from 100 workers of large retailer chains in the UK. On the basis of the produced outcomes, this study concludes on whether the traditional model of reward implemented by large retailers is sufficient to effectively retain their employees.
Suggested initial topic reading:
Stumpf, S.A., Tymon, W.G., Ehr, R.J. and van Dam, N. (2016) ‘Leading to intrinsically reward professionals for sustained engagement’, Leadership & Organisation Development Journal, Vol. 37(4), pp. 467-486.
Prouska, R., Psychogios, A.G. and Rexhepi, Y. (2016) ‘Rewarding employees in turbulent economies for improved organisational performance: Exploring SMEs in the South-Eastern European region’, Personnel Review, Vol. 45(6), pp. 1259-1280.
With the growing complexity of the business environment, employees are continuously provided with a wider range of responsibilities and duties. In accordance with Lee et al. (2016:1), managers tend to give their subordinates the instruments and resources necessary to make independent decisions in the workplace. However, the effect of employee empowerment on workers’ satisfaction with their job remains under-researched. This study adds to the understanding of this issue by establishing the relationship between employee empowerment and job satisfaction in the context of the service industry. 100 workers of service organisations participated in this project by filling out a self-administered questionnaire. On the basis of the acquired knowledge, the researcher formulates a set of recommendations as how to achieve a higher level of job satisfaction in the service sector.
Suggested initial topic reading:
Lee, G., Kim, P.B. and Perdue, R.R. (2016) ‘A longitudinal analysis of an accelerating effect of empowerment on job satisfaction: Customer-contact vs. non-customer-contact workers’, International Journal of Hospitality Management, Vol. 57(1), pp. 1-8.
Kong, H., Sun, N. and Yan, Q. (2016) ‘New generation, psychological empowerment: can empowerment lead to career competencies and career satisfaction?’, International Journal of Contemporary Hospitality Management, Vol. 28(11), pp. 2553-2569.
Data-Driven Recruitment: Ethical Issues and Opportunities for SMEs.
The Impact of Pre-Recruitment Tests on Employee Perceptions of Employers in the UK Service Sector.
Can Remote Recruitment Address the Challenges of HR Professionals in the Hospitality Sector?
Digital Skills Acquisition: A Study of Learning Challenges for UK Retail SMEs.
How Can Mobile and Remote Learning Help Businesses Overcome Workforce Competence Deficiencies?
The Potential of Gamification as an Organisational Learning and Development Tool in British MNEs.
Motivation Techniques for Crisis Periods: The Effectiveness of Non-Monetary Reward in Stimulating Staff Loyalty.
The Attractiveness of Corporate Wellness Options (Gym Membership) as an Intangible Performance Motivator.
Can Social Media Exposure Be an Effective Motivator? Evidence from London-Based Charities
Perceived Remuneration Fairness: The Use of Intangible Reward in Public Sector Organisations.
Can Perceived Job Importance Influence Job Satisfaction Levels among NHS Nurses?
The Role of Culture-Specific Traits in Defining the Attitudes towards Intangible Rewards.
What Is the Impact of Professional Training Opportunities on Staff Loyalty in British Airways?
Team Development Training for SMEs: The Significance of Organisational Climate for Staff Loyalty.
The Role of Perceived Loyalty Antecedents for Recruitment Decisions: An SME Owners’ Perspective.
The Impact of Workplace Equipment and Design on Employee Retention. A Case of Starbucks.
The Hidden Costs of Employee Turnover: How Do Layoffs Influence the Productivity and Loyalty of Remaining Staff Members?
Supervision as a Retention Instrument. The Role of Transformational and Transactional Workplace Leaders.
How Can Remote Work Opportunities Incentivise Medical Specialists to Join the NHS?
Job Satisfaction in the Customer Support Sector: Strategies to Prevent Employee Burnout.
Office Perks: Can Small Business Owners Imitate the Experience of Industry Leaders?
Flexible Work vs. Remote Work: Analysing the Practices of Investment Banks.
Coronavirus and Alternative Work Arrangements in the UK. The Impact on the Recruitment Industry and Labour Market.
The Effect of Flexible Working Options on Employer Attractiveness in the UK Software Development Industry.
Following your University’s referencing guidelines and achieving full internal consistency between the in-text references and reference list is very significant as up to 10% of the overall paper mark can be deducted for referencing mistakes and poor format.
Firstly, you need to understand which referencing system is expected by your educational institution (e.g. Harvard, APA, Chicago, MLA, Oxford, etc.). Secondly, all journal articles, books and credible internet sources used in your work must be referenced correctly and in strict accordance with the referencing guides approved by your University. We can offer a standardised guide below, which covers the most popular referencing styles.
In-text citation in the Harvard referencing style includes only the information about the author and the year of publication, while reference lists provide full bibliographic information. Page numbers are required when a direct citation is inserted in the text body.
“The role of business in society and in the world is a complex issue” (He and Harris, 2020, p.177).
It was noted by He and Harris (2020) that defining the role of business in the surrounding world was difficult.
He, H. and Harris, L., 2020. The Impact of Covid-19 Pandemic on Corporate Social Responsibility and Marketing Philosophy. Journal of Business Research, 116(1), pp.176-182.
For citing the works with more than three authors in the text, use ‘et al.’ preceded by a comma:
Edwards, et al. (2020) noted that...
or
Recent research (Edwards, et al., 2020) found that...
All the authors’ names are mentioned in the reference list:
Edwards, C., Bendickson, J., Baker, B. and Solomon, S., 2020. Entrepreneurship within the history of marketing. Journal of Business Research, 108(1), pp.259-267.
The following free guidelines provide more recommendations on how to use Harvard referencing.
In the 7th version of APA referencing, first-time in-text citations with three and more authors are reduced to the surname of the first author followed by ‘et al.’. The ‘Retrieved from’ line is excluded from electronic sources. The reference list should provide all surnames and initials for all sources with less than 20 authors. Page numbers are not indicated in the text. Ampersand signs are always preceded by a comma in reference lists.
“In this article, we offer some initial examination of how Covid-19 pandemic can influence the developments of CSR and marketing.” (He & Harris, 2020).
“Few scholarly articles explore the history of marketing beyond the commonly accepted origins.” (Edwards et al., 2020).
He and Harris (2020) explored the influence of Covid-19 pandemic on the developments of CSR and marketing.
or
The study explored the influence of Covid-19 pandemic on the developments of CSR and marketing (He & Harris, 2020).
BBC. (2020). Coronavirus: Government draws up plan to rescue key firms. https://www.bbc.com/news/business-52793505
Edwards, C., Bendickson, J., Baker, B., & Solomon, S. (2020). Entrepreneurship within the history of marketing. Journal of Business Research, 108(1), 259-267. doi.org/10.1016/j.jbusres.2019.10.040
The following free guidelines provide more recommendations on how to use APA referencing.
In Chicago Author-Date referencing, you should use ‘et al.’ for the references with four or more authors in all direct and indirect in-text citations. Page numbers are mentioned at all times.
“Few scholarly articles explore the history of marketing beyond the commonly accepted origins.” (Edwards et al. 2020, 259).
He and Harris (2020, 176) suggested that it was necessary to explore the influence of Covid-19 pandemic on the developments of CSR and marketing.
Chase, Edwards, Joshua Bendickson, Brent Baker, and Shelby Solomon. 2020. "Entrepreneurship within the history of marketing." Journal of Business Research 108, no. 1 (January): 259-267. https://doi.org/10.1016/j.jbusres.2020.05.030.
The following free guidelines provide more recommendations on how to use Chicago referencing.
In Chicago Footnotes referencing, numbered footnotes are utilised for in-text citations. A reference list containing all sources is usually provided after the main text body. The references with four or more authors are replaced with ‘et al.’.
Chase Edwards et al., “Entrepreneurship within the history of marketing,” Journal of Business Research 108, no. 1 (2020): 259-267. https://doi.org/10.1016/j.jbusres.2019.10.040.
Hongwei He and Lloyd Harris, “The Impact of Covid-19 Pandemic on Corporate Social Responsibility and Marketing Philosophy,” Journal of Business Research 116, no. 1 (2020): 176-182. https://doi.org/10.1016/j.jbusres.2020.05.030.
In MLA referencing, in-text citations should include one or several surnames and a page number, while full bibliographic information is provided in the reference list. Sources with three or more authors are referenced with ‘et al.’ to replace the second and third names.
“Few scholarly articles explore the history of marketing beyond the commonly accepted origins” (Edwards et al. 259).
He and Harris focused on the analysis of the influence of Covid-19 pandemic on the developments of CSR and marketing (176).
Edwards, Chase, et al. "Entrepreneurship within the history of marketing." Journal of Business Research, 20 Jan. 2020, pp. 259-267.
He, Hongwei, and Lloyd Harris. "The Impact of Covid-19 Pandemic on Corporate Social Responsibility and Marketing Philosophy." Journal of Business Research, 1 Aug. 2020, pp. 176-182.
The following free guidelines provide more recommendations on how to use MLA referencing.
The Oxford referencing style uses numbered footnotes for in-text referencing. Special acronyms are used to refer to the same page or to a different page of the previously referenced source.
He, H. and Harris, L., ‘The Impact of Covid-19 Pandemic on Corporate Social Responsibility and Marketing Philosophy’, Journal of Business Research, vol. 116, no. 1, 2020, pp. 176-182.
Edwards, C. et al., ‘Entrepreneurship within the history of marketing’, Journal of Business Research, vol. 108, no. 1, 2020, pp. 259-267.
